2022

Potholes vs. Heart Failure

Campaign Overview

This campaign aimed to promote a study, co-authored by the charity, that highlights the significant finding that potholes are mentioned by MPs in parliament 37 times more than heart failure. This campaign serves to raise awareness and initiate conversations around the importance of addressing heart failure.

My Responsibilities

  • Created, scripted and edited all content for 8 videos within the campaign.
  • Scheduled and managed all social media posts within the campaign.

Results

139,000+

Total video views across 8 videos on Twitter.

18,600+

Total engagements on the 8 videos on Twitter.

Campaign Visuals