Heart Failure: An Inconvenient Truth

Campaign Overview

This was a targeted social media campaign, featuring paid promotions across Facebook and Twitter, designed to amplify awareness and drive traffic to a significant European heart failure report co-authored in collaboration with the charity.

My Responsibilities

  • Created all social media assets that were used to promote the campaign (20+ assets).
  • Created, managed, and optimised all paid ad campaigns.


11+ Million

Total social media impressions across Facebook and Twitter.


Total clicks to the heart failure report.


New followers across Facebook and Twitter.

Campaign Visuals