2023

#BeatHF

Campaign Overview

This was a 12-week paid ad campaign that aimed to raise awareness of heart failure and its symptoms. Through strategic national social media campaigns and targeted outdoor advertising in Manchester and Liverpool, this project utilised prime advertising space from JCDecaux to make a significant impact.

My Responsibilities

  • Designed and developed the campaign landing page website (see it here).
  • Produced all creative content for outdoor advertising assets that were displayed across Manchester and Liverpool transport and shopping hubs (25+ assets).
  • Produced all creative content for social media assets that were used to promote the campaign.
  • Created, managed, and optimised all paid ads across social media.
  • Designed campaign posters that were sent to 100s of NHS teams across the UK.
  • Designed marketing materials that were displayed and handed out at events such as campaign flyers, banner stands, and a photo frame.

Results

16.8 Million

Total outdoor advertising impressions across Manchester and Liverpool.

9.7 Million

Total social media impressions across Facebook and Twitter.

53,000

Total clicks to the campaign website.

2 Interviews

For the charity on BBC Radio Merseyside to discuss the campaign.

350+ Heart Checks

For members of the public after the charity was invited to Eurovision by Liverpool City Council to raise awareness of heart failure.

Campaign Visuals